This type of ad appears in a user’s LinkedIn home feed and provides all the information needed for the event, including the date, time, and location. The Event ad is then used to promote the event. They’re so well camouflaged that they could easily be mistaken for a regular post were it not for the word “Promoted” right below the company’s name.Įvent ads can only be used once you’ve already created an event on LinkedIn. These ads generally get a lot of views as they blend in with organic posts. Single image ads, also known as Sponsored Content, include ad copy along with just one image, and they appear in a LinkedIn user’s home feed. Here are 8 different types of LinkedIn Ads: LinkedIn offers several ad formats to help you achieve your specific ad goals. The average cost of each message sent is $0.80. You pay for people to see your ad but not interact with it, making it best suited for brand awareness campaigns.Ĭost-per-send (CPS): This model is used for sending ads through LinkedIn’s messaging tool, meaning your leads will see your information directly in their inboxes. LinkedIn requires a $2 minimum for this pricing model - it’s a great option if you want to drive traffic to your website and generate leads.Ĭost-per-impression (CPI): This is where you pay for every 1,000 impressions your ad gets - this model also has a $2 minimum spend. Here are the pricing models for bidding on LinkedIn Ads:Ĭost-per-click (CPC): This means you pay when people click on your LinkedIn Ad. So, if your target audience is in high demand, your ad will cost more. When you use LinkedIn Ads, you compete with other advertisers to get your ad seen by bidding for them. LinkedIn ad prices depend on several factors, including audience, bid, and how relevant your ad is to the LinkedIn community.
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